The Elementum Launch Party in Los Angeles

Hollywood actors, former NBA stars and fashion mavens all gathered in Santa Monica last night to catch a glimpse of Suunto’s New Elementum Collection.

The party was hosted by former NBA player John Salley and L.A. Confidential magazine at the Shangri-La Hotel. Actors Linda Thompson, Gunner Wright, Francesco Quinn and Taye Hansberry were all in attendance checking out the new timepieces.

Suunto showed off the three new stylish timepieces designed to navigate the world and turn heads in the office boardroom. The urban-inspired collection is made exclusively in Finland and comes in three different styles, the Aqua, Terra and Ventus.

Rusch Resting in the Glow of Victory

Rebecca Rusch is resting up after completing a seemingly impossible weekend. She won her 3rd straight 24 Hour Solo Mountain Bike World Championship title in Canmore, Canada.

The effort wasn’t easy, Rusch had to ride 180 miles with 30,000 feet of climbing in just 23 hours. The race was grueling to say the least, but for Rebecca it was all worth it.

“The glow of winning worlds three years in a row is going to take years to wear off,” says Rusch, “This year’s training was entirely focused on peaking for this singular day and putting my name definitively in the record books for endurance mountain bike racing.”

Rusch went wire to wire, leading after the first lap and never looked back. Some short stumbles and a stomach that wouldn’t keep food down weren’t enough to derail the defending champion.

“All season at the end of every single training ride, I had visualized this finish line,” says Rusch. “This precise scene was etched in my mind and has been my singular motivation for a year.”

Rebecca Rusch Wins Again

Rebecca Rusch won her 3rd straight 24-Hour Solo Mountain Bike World Championship in Canmore, Canada this past weekend. Rusch won the ultimate test of endurance by racing for 24 straight hours over brutal trails in the Canadian wilderness.

It’s a three-peat for Rebecca, who uses Suunto to help her train.

Rebecca is resting up after the big race, but check back here soon for her thoughts on the grueling win.

Party In Miami for Elementum

The new Suunto Elementum debuted in South Beach this week. Miami Heat Head Coach Erik Spoelstra, along with Ocean Drive Magazine, hosted several hundred people at the Grove at W South Beach to show off the new line.

The three new stylish timepieces are designed to navigate the world and turn heads in the office boardroom. The urban-inspired collection is made exclusively in Finland and comes in three different styles, the Aqua, Terra and Ventus.

Local celebrities and media were impressed by the watches, which received compliments all night.

Suunto reps gave a special thanks to Orzel Vodka, Smart Water, the W Hotel and Niche Media for pulling off the party.

The Suunto gang also had a good time in South Beach. Pictured here from left to right, Marketing Director Nate Randle, Marketing Associate Courtney Vermaas, Miami Heat Head Coach Erik Spoelstra, National Sales Manager Susan Dinesen and Vice President and Business Director Matt Kaplan.

For a look at the new line check out: http://www.suuntocampaigns.com/Elementum/

Down to the Wire in Minnesota

Matty Reed chalked up another victory this weekend, winning the Life Time Fitness Triathlon in Minneapolis. But it definitely wasn’t easy. Reed got a serious challenge from fellow Suunto teammate Andy Potts.

In fact, the race came down to the final quarter mile with Reed and Potts sprinting for the line. Reed was slightly better clocking an overall time of 1:49:15.3, just .2 of a second better than Potts.

You can read a full account of the race here: http://www.slowtwitch.com/News/Reed_Haskins_earn_Life_Time_victories_912.html

Another great race and another great week for Suunto.

Thanks to Kerry Indestad for the great image.