Suunto Core Extreme Edition Everest Launch Event with Apa Sherpa

Suunto USA has teamed up with Eastern Mountain Sports in New York City to honor legendary mountaineer and Suunto Ambassador Apa Sherpa and his recent record-breaking summit of Mt. Everest.

The only person in history to summit Mt. Everest 20 times, Apa Sherpa is widely recognized as one of the greatest living mountaineers. In recognition of his historic achievement, Suunto created the Core Extreme Edition Everest. Suunto and Eastern Mountain Sports SoHo have partnered to debut the Core Extreme Edition Everest at an in-store celebration event October 28, 2010 from 7:00pm—9:00pm. Special guest Apa Sherpa will be there to discuss climbing the world's highest peak and why he established the Apa Sherpa Foundation, a non-profit promoting educational and economic opportunities in the Nepalese village where Apa grew up. Suunto will give away one Core Extreme Edition Everest at the event, and 40 will be available for purchase.

What: Apa Sherpa at Eastern Mountain Sports

When: Thursday, October 28, 2010 7:00pm—9:00pm

Where: Eastern Mountain Sports NYC-SoHo, Spring & Broadway, 530 Broadway, NYC

“Eastern Mountain Sports was founded by climbers, and for 43 years we’ve enjoyed sharing that passion with our community,” says store manager John Taylor. “So, we are beyond honored to host Apa Sherpa, one of the greatest living mountaineers, in our flagship NYC-SoHo store.”

Complete with altimeter, barometer and compass functions, the Suunto Core Extreme Edition Everest helps users navigate through the wilder parts of the world. As a limited edition, Suunto is producing only 8,848 models of the Extreme Edition Everest, in correlation with Mount Everest’s elevation at 8,848 meters. Suunto is donating a portion of every watch sold to the Apa Sherpa Foundation.

Apa Sherpa Challenge at Outdoor Retailer Summer Market

To summit Mount Everest is no small feat. Those who do accomplish this deserve respect and adoration from their peers. However, when you summit Mount Everest a record 20 times, you deserve something a little more. That’s why in honor of legendary mountaineer and Suunto Ambassador Aba Serpa’s world record 20th climb of Mount Everest, we are launching the Limited Edition Suunto Core Extreme Edition Everest watch.

“We’re happy to honor Apa with this limited edition Core,” says Suunto Vice President and Business Director Nora Stowell. “Apa Sherpa embodies the spirit of Suunto and we’re happy to commemorate his historic world record with this amazing watch.”

An addition to the award winning Suunto Core collection, the Core Extreme Edition Everest is an essential partner and tool for outdoor enthusiasts. Complete with Altimeter, Barometer and Compass functions, the Core helps users navigate through the wilder parts of the world.

As a limited edition, Suunto is producing only 8,848 models of the Extreme Edition Everest, in correlation with Mount Everest’s elevation of 8,848 meters. Suunto is also donating $2 of every watch sold to the Apa Sherpa Foundation.

In conjunction to the launch of the Core Extreme Edition Everst at OR there will be two events held at the Suunto booth #20015.

The Apa Sherpa Challenge: Aug. 3,4, and 5 at 4 pm. And Aug 6 at 1 pm.

Two challenge contestants' names will be drawn to compete in the Apa Sherpa Challenge treadmill endurance contest for the the chance to win a new Suunto Core Extreme Edition Everest.

Autograph Signing: Aug. 3, 4, and 5 at 4pm

Apa Sherpa will be at the Suunto booth to sign autographs and meet fans.

Launching to the outdoor industry in the United States at the Outdoor Retailer Summer Market the Extreme Edition Everest will be available to the public in Fall 2010 at select retailers.