With that, the Suunto athlete blog is turning over a new leaf and asking you to get involved.
The new campaign will promote the everyday athlete and how they stay in shape and live an active lifestyle.
So send us your videos, photos and stories... whether it's climbing in the Rockies, surfing in the pacific, base-jumping in Utah or just doing push-ups in the basement, you can be a Suunto Star.
email us at firstname.lastname@example.org with submissions.
We'll update the site with the good, the bad and possibly the downright ugly. We'll also be giving out prizes and even hold a contest or two to challenge you.
Here is an example. Andy sent us this video of his 4 year old on an adventure race.
And then there's Neil Amonson's video.
Nothing is too extreme, or too mundane.
So strap on your Suunto, get out, get active and send us the results.